Friday, October 4, 2024
Friday, October 4, 2024
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‘The Kerala story’ struggles to find OTT buyers

In a surprising turn of events, the highly controversial film “The Kerala Story” has faced significant challenges in securing a deal with any over-the-top (OTT) platform for digital release. Director Sudipto Sen recently expressed his frustration, stating that despite the film’s box office success, they have been unable to find a suitable offer from any major OTT platform. Sen further claimed that the film industry has seemingly united against them, creating obstacles in their path to digital distribution.

Box Office Triumph and Ban Controversy:

“The Kerala Story,” featuring Adah Sharma in the lead role, has been surrounded by controversy since its inception. The film explores sensitive themes involving ISIS and religion, leading to bans in certain states across India. However, amidst the bans and opposition, the film managed to premiere on May 5 and created history by becoming the first-ever female-centric film to cross the INR 200 crore mark at the box office.

The Kerala Story Fails to Attract OTT Buyers
Image Source: Google

Director Alleges Industry Opposition:

Director Sudipto Sen has expressed his belief that the film’s unprecedented success has sparked discontent among certain factions of the film industry. Sen claims that this disapproval has culminated in a concerted effort to hinder the film’s progress and punish them for their achievements. According to Sen, despite their desire to secure a favorable deal with an OTT platform, they have not received any offer worthy of consideration thus far.

Waiting for a Suitable Offer:

Sen and the team behind “The Kerala Story” remain optimistic but acknowledge the challenges they face. Their expectation is to find a good and workable deal with a reputable OTT platform to ensure wider accessibility and viewership. However, as days pass by without any concrete offers, their frustrations grow. Sen’s remarks suggest that they suspect a collective opposition from the film industry, making their search for a suitable OTT platform increasingly difficult.

Impact on Film Industry:

The unprecedented success of “The Kerala Story” has disrupted the traditional norms of the film industry, as it challenges established notions and presents a fresh perspective. This disruption, coupled with the controversial subject matter, seems to have rattled certain sections of the industry, potentially leading to resistance against the film’s distribution. The absence of a digital release on an OTT platform not only limits the film’s reach but also hinders the audience’s ability to engage with its narrative.

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Image Source: Google

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Hope for a Resolution:

Despite the hurdles they face, the team behind “The Kerala Story” remains determined to find a favorable resolution. They are eagerly awaiting a suitable offer from a reputable OTT platform that will recognize the film’s commercial potential and ensure its accessibility to a wider audience. While the search continues, the film’s supporters and admirers hope that this stalemate will be resolved soon, allowing the controversial yet impactful “The Kerala Story” to reach viewers around the world.

As the industry awaits further developments, the fate of “The Kerala Story” hangs in the balance, raising questions about the film industry’s collective response to controversial and disruptive narratives.

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