Shah Rukh Khan, the king of Bollywood, continues to make waves in the film industry. His upcoming projects, Jawan and Dunki, have already made headlines by setting records even before their release. The non-theatrical rights for both films have been sold for an impressive sum, amounting to approximately INR 450-500 crore.
Industry insiders have revealed that these deals have propelled Shah Rukh Khan to new heights. “It’s Shah Rukh Khan vs. Shah Rukh Khan now as the top two non-theatrical deals of all time are under the name of King Khan,” stated the sources.
The digital, satellite, and music rights for Jawan were sold for a staggering sum of around Rs 250 crore, while the rights for Dunki fetched approximately Rs 230 crore. Jawan’s rights have been secured for all languages, while Dunki is primarily targeted towards the Hindi-speaking audience.
Moreover, sources have hinted that there are still some non-theatrical deals in the pipeline, and the total non-theatrical revenue for both films is expected to approach Rs 500 crore. These deals are likely to become some of the highest ever for a feature film.
“The numbers fetched by the two films are unlike anything witnessed in recent times. It’s a testimony to SRK’s superstardom and his command over the audience, not just in India but also in international markets,” revealed the sources.
The OTT (Over-the-Top) platforms, eager to tap into Shah Rukh Khan’s global appeal, have shown a willingness to splurge more than usual. The deals struck for Jawan and Dunki are considered a win-win situation for all parties involved.
Jawan, directed by Atlee, is scheduled to hit the screens on September 7, generating anticipation among fans. Meanwhile, Dunki, helmed by renowned director Rajkumar Hirani, is expected to be released around Christmas this year, adding to the festive cheer.
Shah Rukh Khan’s upcoming films have always been highly anticipated, but the record-breaking non-theatrical deals for Jawan and Dunki indicate that the audience’s excitement is reaching new heights. Fans eagerly await the release of these films, hoping to witness the magic that Shah Rukh Khan consistently brings to the silver screen.
As the release dates draw closer, the success of these films will likely be measured not just by their box office performance but also by the substantial revenue generated through the non-theatrical rights. Shah Rukh Khan’s star power continues to shine brightly, captivating audiences both in India and around the world.
