A popular new soft drink with extremely high levels of caffeine has sparked concerns in the United States regarding its potential danger to children. The beverage, launched by famous YouTube personalities Logan Paul and KSI, is being rapidly consumed by children, drawing attention to its safety.
The Rise of Prime:
Prime, created in 2022, initially introduced a caffeine-free version called Prime Hydration. However, this year, the duo launched a new line called Prime Energy, which contains a staggering 200 milligrams of caffeine per can. Comparatively, a can of Coca-Cola contains only 30 milligrams, while Red Bull contains 80 milligrams.
YouTubers’ Influence:
Logan Paul and KSI, influential YouTube stars known for their eccentric and sometimes controversial content, have a massive following, particularly among children. Their promotional videos showcasing the consumption of Prime Energy have further popularized the beverage, leading to concerns from medical professionals.
Medical Experts’ Warnings:
Medical experts caution against children consuming caffeine, emphasizing the potential risks it poses. The American Academy for Child and Adolescent Psychiatry (AACAP) states that children under the age of twelve should avoid consuming caffeine altogether. For those aged 12 to 18, the recommended limit is 100 milligrams per day, equivalent to half a can of Prime Energy. Excessive caffeine intake can result in restlessness, anxiety, headaches, vomiting, high blood pressure, and heart rhythm problems. Some children may be more sensitive to these effects than others.
Calls for Action:
Top Democratic Senator Chuck Schumer recently expressed alarm about the high caffeine levels in Prime Energy, particularly due to its appeal to younger children. Schumer called for an investigation into the drink’s caffeine content and marketing strategies. He wrote to the head of the Food and Drug Administration (FDA), urging them to address these concerns promptly.
FDA’s Response:
In response to Senator Schumer’s concerns, the FDA has stated that it is reviewing the matter and will provide a direct response. They also advise caregivers and families to read product labels before allowing children to consume them. While the Prime Energy can includes a discreet warning that the drink is not recommended for those under 18, it may not be immediately noticeable to all consumers.
Understanding Caffeine Limits:
The FDA highlights that adults can generally consume up to 400 milligrams of caffeine per day without harmful effects, equivalent to four to five cups of coffee. However, caution should still be exercised, and excessive caffeine intake should be avoided.
Logan Paul’s Defense:
In response to the controversy, Logan Paul defended Prime Energy in a social media video. He expressed his offense towards media articles claiming that Canada had recalled Prime Energy cans, clarifying that this action was against illegal imports and not an official distribution of the drink in Canada. Paul emphasized that Prime formulas comply with the regulatory bodies of each specific country.
Growing Energy Drink Market:
The energy drink market continues to expand, with various brands readily available on US supermarket shelves. In its first year, Prime reportedly generated $250 million in sales, according to Logan Paul.
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The growing popularity of Prime Energy has raised concerns about the potential risks it poses to children due to its high caffeine content. Medical experts caution against children consuming caffeine, and Senator Schumer has called for an investigation into the drink’s caffeine levels and marketing strategies. As the FDA reviews the concerns, it is important for caregivers and families to be aware of the potential risks associated with caffeinated beverages and to exercise caution when allowing children to consume them.
