Google is set to introduce generative artificial intelligence (AI) in its advertising business soon to produce exceptional advertisements.. According to an internal presentation cited by the Financial Times, the technology relies on past data to create content rather than identifying it.
The move comes as Google seeks to gain ground on Microsoft in the AI technology market. Last month, the company began the public release of its chatbot Bard, seeking users and feedback.
How generative AI works in advertisements?
With generative AI, advertisers can submit “creative” content, such as images, videos, and text, for a specific ad campaign. The technology then mixes this material to create ads tailored to the target audience and sales goals.
The AI can use this material to create novel advertisements that are unique to the particular campaign, generating content that the advertiser may not have thought of initially. This process could potentially help advertisers better target their audience, leading to higher conversion rates.
Addressing concerns
Google is aware of the potential risks associated with AI and is taking steps to address them when introducing generative AI features into its advertising business. This move ensures that the technology is used responsibly and does not cause harm to users.
Google’s approach demonstrates that the company is taking the potential risks associated with AI seriously. The guardrails will help address concerns about how the technology could potentially be used to manipulate users or spread false information.
The benefits of generative AI
Generative AI can help advertisers be more creative in their advertising campaigns. The technology can generate novel content that is unique to a particular campaign, helping to create a more engaging experience for users. This approach could lead to higher conversion rates and better engagement with advertisements.
Generative AI can also save time and resources for advertisers. Instead of spending time and resources developing unique content for each campaign, advertisers can use the technology to create multiple ads quickly and easily. This approach can lead to more efficient advertising campaigns that are better targeted to the audience.
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Google’s plan to use generative AI in its advertising business is a significant move in the AI technology market. The technology can help advertisers create novel content that is unique to their particular campaign, leading to more engaging experiences for users and potentially higher conversion rates. By putting in place guardrails, Google demonstrates its commitment to using AI responsibly and avoiding harm to users. The move is another example of how AI is revolutionizing the advertising industry and improving the user experience
