Saudi Arabia hosted its first-ever fashion show featuring swimsuit models, marking a significant departure from its past where women were required to wear abaya robes. The show, held at the St Regis Red Sea Resort as part of the inaugural Red Sea Fashion Week, showcased the designs of Moroccan designer Yasmina Qanzal. Most of the swimsuits displayed were one-piece suits in various shades like red, beige, and blue.
Qanzal expressed her excitement about the historic event, emphasizing the elegance of the swimsuits representing the Arab world. She acknowledged the conservative nature of the country but viewed the fashion show as a groundbreaking moment.
The resort where the event took place is part of the Red Sea Global project, a key component of Saudi Arabia’s Vision 2030 reform program spearheaded by Crown Prince Mohammed bin Salman. This initiative aims to diversify the country’s economy and enhance its global image by promoting social and economic reforms.
Prince Mohammed has been instrumental in introducing various reforms to modernize Saudi society, such as reducing the influence of religious police, reintroducing cinemas, and organizing mixed-gender events. However, these changes have been accompanied by increased repression targeting dissent, particularly from conservative clerics.
The fashion industry in Saudi Arabia has been growing steadily, contributing significantly to the national GDP and providing employment opportunities. The presence of influencers and fashion enthusiasts at the event reflects the country’s efforts to embrace openness and cultural exchange.
Overall, the fashion show represents a bold step forward for Saudi Arabia, showcasing its evolving societal norms and aspirations for the future. Reactions on social media varied widely. While some users were surprised and critical, believing that the event clashed with the country’s cultural and religious values, others embraced it, viewing it as a crucial step towards Saudi Arabia’s participation in the global fashion scene.
