Recently, Indian channel introduce AI-Based news anchor “AI-Sana” for weather report. The world of news broadcasting has taken another step towards automation with the introduction of an AI news anchor named “Sana” by the Indian media organisation “India Today.” This move follows the lead of Chinese artificial intelligence-powered news anchors, who have been in use for some time.
The rise of AI-driven bots in the mainstream media has shown that they can be more effective and can deliver satisfactory results with less labor. During the India Today Conference 2023, Kalli Purie, the vice chairman of the India Today Group, introduced Sana to the public.
Describing Sana as a “bright, gorgeous, ageless, tireless” robot who can “speak in multiple languages,” Purie highlighted that the bot is “totally” under his control. The introduction of Sana marks a significant development in the evolution of AI-driven news broadcasting in India.
Sana, the new feature of Aaj Tak AI, is set to launch the following week and provide daily news updates in multiple languages, numerous times per day. Sana will host a new program where she will delve into a particular subject every day, engage with the viewers, and respond to inquiries.
While some may view this development as a potential threat to traditional news broadcasting, the reality is that AI news anchors are here to stay. They provide a more efficient way of delivering news to a wider audience and can be programmed to work around the clock, delivering news updates at any time of day or night.
Moreover, AI news anchors have a distinct advantage in their ability to speak multiple languages fluently. This means they can cater to the needs of a diverse audience and break down language barriers in news broadcasting. With the rise of globalisation and the increasing demand for news from all corners of the world, this ability is becoming increasingly important.
However, the introduction of AI news anchors has also raised concerns about the potential for job loss in the news industry. As automation continues to replace human labor across a range of industries, it is natural to assume that news broadcasting may not be immune to this trend. However, it is important to note that AI news anchors are not designed to replace human reporters or anchors entirely.
Instead, AI news anchors can work alongside human reporters to provide more efficient news delivery and allow for more time to be spent on investigative journalism and in-depth reporting. In this way, AI news anchors can actually enhance the quality of news reporting by allowing reporters to focus on stories that require human insight and analysis.
In addition to their language capabilities and efficiency, AI news anchors also have the potential to reduce the risk of human error in news broadcasting. The use of AI can help to eliminate mistakes that can occur in live reporting, such as mispronunciations or incorrect information.
Despite the potential benefits of AI news anchors, there are also valid concerns about their impact on the future of the news industry. As automation continues to replace human labor, it is important for media organizations to consider the potential consequences and ensure that human workers are not left behind.
One way to address this issue is to provide training and education for journalists and other workers in the news industry to learn how to work alongside AI news anchors. This can help to ensure that human workers remain relevant in the face of technological advancements and that they are able to continue contributing to the industry in meaningful ways.
The introduction of Sana, the AI news anchor by India Today, is a significant development in the evolution of news broadcasting in India. While there are valid concerns about the potential impact on human workers, the reality is that AI news anchors are here to stay. By working alongside human reporters and anchors, AI news anchors can enhance the quality and efficiency of news reporting, providing more time for investigative journalism and in-depth reporting. The ability to speak multiple languages fluently and reduce the risk of human error
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