Erica, originally from Karachi, Pakistan, is a member of a Christian family. She embarked on her professional modeling journey in 2020 and made an appearance in Diva Magazine Pakistan the same year.
However, when the news broke about her participation in Miss Universe 2023, it stirred a mixed reaction in Pakistan, accompanied by significant criticism. Erica addressed the backlash, stating to BBC, “It feels great to represent Pakistan. But I don’t understand where the backlash is coming from. I think it is this idea that I would be parading in a swimsuit in a room full of men.”
During the finale of Miss Universe 2023, Erica Robin took an unconventional approach by walking the ramp in a burkini (kaftan) during the swimsuit round featuring the top 20 finalists. “I am honored and humbled to be the first-ever Miss Universe Pakistan, and I want to highlight the beauty of Pakistan,” she expressed. “We have a beautiful culture that the media is not talking about. Pakistani people are very generous, kind, and hospitable. On top of that, I would like to invite everyone to visit my country and try the most splendid Pakistani cuisines and explore our enchanting nature, our snow-capped mountains, our greenery, and our progressive landscapes.”
Apart from her achievements in modeling, Erica is actively involved with the Red Cross Family, specifically the Red Cross Youth Philippines. She spent a day engaging with the youth, listening to their aspirations, and creating a meaningful activity day filled with shared hopes and dreams for the future.
Recognizing Erica’s affinity for nature, Bazaar Arabia highlighted the importance of taking a step back in today’s fast-paced world. Erica, expressing her appreciation, shared the feature on her Instagram account, thanking the style magazine in the caption.