In a significant move, Twitter, the popular social media platform, is undergoing a major rebranding, and its iconic blue bird logo is making way for the new “X” app. However, the changes go beyond just the logo as Twitter owner, Elon Musk, has now put forth a suggestion for a new name for the platform’s posts – they are to be referred to as “x’s,” consistent with the transition to the “X” app.
The idea of the rebranding has been floating around for a while, with Elon Musk hinting at his plans for an “everything app” called X in the past months. The latest move marks a significant step in that direction.
Sawyer Merritt, who apparently proposed the new X logo, inquired about the new term for tweets on Monday, to which Musk promptly replied, “‘x’s.”
Twitter’s CEO, Linda Yaccarino, shared her vision for the expanded app in a series of tweets (or “x’s”) on Sunday. According to her, “X” represents the future of unlimited interactivity, centered around audio, video, messaging, and payments/banking. The goal is to create a global marketplace for ideas, goods, services, and opportunities, with AI playing a crucial role in connecting people in innovative ways.
The rebranding was quietly implemented, with the new X logo projected onto Twitter’s San Francisco headquarters during the night. The original blue bird logo has been replaced by the new symbol, which resembles a generic Unicode character. Musk, however, stated that the image will likely undergo refinements in the future.
Despite the changes to the logo and the platform’s vision, certain aspects of Twitter remain unchanged. The button used to make a post still says “Tweet,” the search bar continues to read “Search Twitter,” and the website’s URL remains Twitter.com. These elements will retain familiarity for users during the transition.
It’s important to note that it might take some time for “X” and “x’s” to become widely accepted and integrated into everyday language. Users may need some adjustment time as they get accustomed to the rebranding.
Read more: Twitter Officially Changed its Bird Logo to ‘X’
Elon Musk’s vision for the “X” app represents a bold and ambitious step towards creating an all-encompassing platform that goes beyond traditional social media boundaries. By focusing on audio, video, messaging, and financial services, “X” aims to transform how people interact and share ideas on a global scale.
While the rebranding has commenced, Twitter is likely to continue its operations under the new identity, keeping a close eye on user feedback and making necessary improvements as the platform evolves. As for the fate of the term “tweets,” it seems that they are making way for the new era of “x’s” on the X app. Only time will tell how users embrace this change and whether “X” will fulfill its promise of revolutionizing the way we connect with others in the digital age.
