Dubai’s Department of Economy and Tourism (DET) has launched an exciting new campaign called “Chalo Dubai,” targeting Pakistani travelers. With exclusive campaign videos featuring actors speaking in Urdu, Dubai aims to showcase itself as the ultimate family vacation destination. The campaign highlights Dubai’s affordability, family-friendly environment, and the opportunity for kids to explore the city’s diverse attractions for free.
Unveiling the Kids Go Free Initiative
Dubai is renowned for its world-class attractions and a wide range of indoor and outdoor activities suitable for families. The Kids Go Free initiative allows families to embark on an adventure, exploring classic landmarks such as the Dubai Fountain, At the Top Burj Khalifa, and LEGOLAND Dubai Park at Dubai Parks and Resorts. Additionally, families can enjoy newer experiences like the Museum of the Future, AYA Universe, and the Sky Views Observatory.
Complimentary Stays and Dining for Children
In addition to free access to attractions, children can also benefit from complimentary stays and dining at various beach properties, city hotels, and resorts in Dubai. From iconic chains like Atlantis The Palm, Address Sky View, to boutique hotels such as Sheraton Dubai Creek Hotel and Towers, Dubai offers an array of accommodation options to suit every preference. The Kids Go Free initiative provides excellent value-added options for families, making Dubai an ideal choice for a fresh and exciting vacation destination.
Bader Ali Habib, Head of South Asia at Dubai’s Department of Economy and Tourism, expressed his enthusiasm for the campaign, stating, “Through this campaign, the first to be run in Urdu specifically to target the Pakistani market, we want to showcase Dubai as the ultimate family vacation destination. Our ‘Kids Go Free’ initiative helps families to explore and experience Dubai’s unparalleled offerings, making it more accessible and affordable than ever before.”
Dubai: A Global Award-Winning Destination
Dubai’s efforts to provide an exceptional family experience have been recognized globally. For the second consecutive year, Dubai has been crowned the No.1 global destination in the TripadvisorⓇ Travellers’ Choice Awards 2023. The city’s wide range of world-class attractions ensures a leisurely and safe experience for the entire family.
Incredible ‘Kids Go Free’ Deals
Dubai’s Department of Economy and Tourism is making family getaways even more affordable by offering incredible “Kids Go Free” deals across the city’s top hotels, hotspots, and attractions. Whether you’re traveling on a budget or seeking a luxurious escape, Dubai has options to suit every traveler’s needs.
Driving Dubai’s Economic and Tourism Competitiveness
The Department of Economy and Tourism (DET) plays a pivotal role in positioning Dubai as a major global hub for economy and tourism. DET’s mission is to support the government’s vision of making Dubai the world’s leading commercial center, investment hub, and tourism destination. By enhancing Dubai’s diverse and innovative service-based economy, DET aims to attract top global talent and create a world-class business environment.
DET’s portfolio includes various entities responsible for the planning, development, marketing, and licensing of businesses in Dubai’s tourism and commerce sectors. These include the Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI), Dubai SME, Dubai College of Tourism, Dubai Calendar, and Dubai Business Events.
Promoting Dubai’s Unique Lifestyle and Quality of Life
DET not only focuses on economic growth but also supports Dubai’s vision of becoming the world’s best city to live and work in. By promoting Dubai’s diverse destination proposition, unique lifestyle, and outstanding quality of life, DET contributes to enhancing the city’s overall attractiveness.
Read more: Kerala Tourism’s New App Empowers Solo Women Travelers
Plan Your Next Family Adventure to Dubai
Dubai’s “Chalo Dubai” campaign invites Pakistani travelers to explore the city’s wonders through the Kids Go Free initiative. With incredible deals on accommodations, attractions, and dining options, Dubai ensures an unforgettable family vacation experience. Discover the world-class attractions, stunning landmarks, and the vibrant culture of Dubai while creating lifelong memories with your loved ones. Don’t miss out on this opportunity to embark on an exciting adventure in the ultimate family vacation destination.
