Apple has announced that it will hold its fall event on September 9 at its headquarters in Cupertino, California. The event is expected to feature new iPhones and updates to other devices and apps.
This event is crucial for Apple as it aims to counter a global sales decline, particularly in China, and to outline its plans for artificial intelligence (AI). Apple introduced several AI features under the name “Apple Intelligence,” including an updated Siri and integration with ChatGPT. These features will be available on the latest Apple devices and will be gradually rolled out later this year.
Apple is facing increasing competition from rivals like Samsung and Google, which have recently launched AI features with their new Galaxy and Pixel smartphones. The invite for Apple’s event hints at the theme “It’s Glowtime,” but no additional details have been disclosed. Typically, Apple uses its fall event to unveil new iPhones and Apple Watches, making it one of its most significant annual product launches.
Recent iPhone sales have slowed due to minor upgrades in newer models and strong competition from Android phones offering high-end features at lower prices. However, Apple reported better-than-expected sales in the third quarter, partly due to the iPhone 15 series, which is set to receive new AI features. Sales in China, however, fell more than anticipated by 6.5%, primarily due to competition from local brands like Huawei.
The iPhone 16 series is rumored to feature significant upgrades, especially in the Pro models, which might include larger screens and advanced camera capabilities, such as a dedicated photography button. Apple is also expected to introduce a new set of AI tools, possibly named Apple Intelligence.
In addition to new iPhones, Apple is likely to unveil the Apple Watch Series 10, which may have a slimmer design and a larger display. The AirPods lineup is also expected to be updated, with new models anticipated for both entry-level and mid-range segments. For the first time, noise cancellation might be included in the mid-range AirPods, and the entry-level model could see its first major update since 2019.
Apple is also planning to update its Mac computers with new M4 processors, with these updates expected to be announced about a month after the iPhone 16 launch. This busy fall season is poised to be an important period for Apple, potentially bringing significant changes and new products to its lineup.
