London, June 5, 2023 – The International Cricket Council (ICC) has unveiled a significant long-term partnership with DP World, a prominent provider of end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner. The collaboration, announced at the Oval Cricket Ground in London, marks the first committed partnership for the ICC’s commercial rights cycle, set to begin in January 2024.
Bespoke Logistics Solutions for ICC Events:
DP World, renowned for its worldwide smart logistics solutions, will implement tailored logistics strategies across its operations as part of the partnership. The collaboration will encompass all major ICC events in men’s and women’s cricket, including the Cricket World Cup, T20 World Cup, and Champions Trophy.
Match Ball Delivery and Experiential Initiatives:
DP World will prominently feature during the match ball delivery moment as their headline asset throughout the partnership. Additionally, the company will collaborate with the ICC to develop a series of digital and experiential initiatives, aimed at enhancing the cricket experience for fans worldwide.
Promoting Cricket and Strengthening Communities:
The partnership between DP World and the ICC also offers a unique opportunity to foster the bond between local communities and cricket. DP World will explore avenues to support the ICC’s criiio cricket program, which aims to expand the reach of the sport to every corner of the world while promoting its positive impact on society.
Expanding Footprint and Meeting Growing Logistical Needs:
Aligned with cricket’s global growth strategy, the collaboration aims to deliver world-class ICC events in an increasing number of cricketing nations. With countries like the USA and Namibia set to co-host future World Cups for the first time, DP World’s presence in 75 countries across six continents positions the company perfectly to meet the ICC’s growing logistical demands.
End-to-End Cricket Logistics:
DP World’s involvement in cricket extends beyond major international events, as the company ensures the smooth flow of equipment and infrastructure, from the manufacturing of cricket balls to the preparation of cricket bats. Their comprehensive logistical support covers all aspects of the sport, from grassroots to professional cricket.
Shared Commitment to Innovation and Growth:
DP World Chief Communications Officer, Daniel van Otterdijk, expressed delight at embarking on this journey with the ICC. He emphasized the partnership’s shared commitment to driving the success of men’s and women’s cricket, breaking down barriers, and propelling the sport into a new era of innovation and growth. Van Otterdijk acknowledged the limitless possibilities ahead and DP World’s excitement to offer its smart logistic expertise to the partnership.
Integration and Collaboration:
ICC Chief Commercial Officer, Anurag Dahiya, welcomed DP World to the ICC Commercial Partnership Programme, highlighting the deep integration and collaboration that will define this partnership. Dahiya emphasized the significant role DP World will play in meeting the ICC’s growing logistical needs, especially as the organization expands into new markets and hosts an increasing number of events in the upcoming commercial rights cycle.
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Exciting Year for Cricket:
The launch of this partnership comes during a landmark year for the sport, with the highly anticipated ICC World Test Championship Final commencing on June 7. Furthermore, the ICC Men’s Cricket World Cup, scheduled for October and November, promises to capture the global spotlight.
As cricket continues to captivate audiences worldwide, the partnership between the ICC and DP World signals a shared commitment to elevate the sport’s stature, enhance the fan experience, and facilitate its seamless execution across various tournaments and locations.
